Purpose-led innovation

I architect high-performing product organisations that transform strategic challenges into market-defining opportunities.

From zero-to-one product launches at startups to managing €600M portfolios serving millions of users, I cultivate AI-enabled teams that pursue product-market fit, launch products customers love, and deliver profitable growth in competitive markets.

Adeeb Khan

Director of Product & AI

Dealership Marketing

Delivered 14% sales increase and €2.5M annual savings across BMW Group’s 500+ dealership network through automated, brand-compliant marketing platform.

Product leadership across global brands including Google, Microsoft, Vodafone, and Toyota.

Featured Case Studies

Vodafone

Managed a €600M Cybersecurity and IoT SaaS portfolio serving 150,000 SMBs across Europe. Launched 15 services driving 25% revenue uplift.

Enabling SOHO & SMEs

Celero

Led product strategy and AI transformation for a startup Clinical Research Organisation (CRO) serving 250,000+ patients globally through an AI-first product operating model.

Transforming Clinical Research

Jumeirah

Led mobile commerce transformation for Jumeirah's luxury hospitality platform. Delivered 425% increase in mobile bookings.

Mobile Commerce

Xbox

Reimagined the digital production of over 20,000 online ads delivered seasonally across Europe, promoting Xbox flagship titles including Halo, Gears of War, and Forza.

Multi-Territory Campaigns

Toyota

Led mobile-first website transformation for Toyota Saudi Arabia. Delivered 650% digital engagement increase and 40% qualified lead uplift.

Mobile-First Transformation

Google

Led a £6M European digital campaign for Google+ driving platform adoption through exclusive brand partnerships.

Social Engagement

Microsoft

Led digital campaigns for Nestlé, NHS, and Royal Air Force across Microsoft Advertising platforms.

Brand Engagement

Red Bull Racing

Led the creation of Red Bull Racing's immersive Formula 1 digital platform. Delivered 35% fan engagement increase and 40% improvement in time on site.

F1 Digital Experience

Schroders

Directed strategic product initiatives for a wealth management platform supporting £80bn in assets.

Wealth Management

Expertise

Business & Product Strategy

Architects high-impact business and product strategies that integrates data-driven insights and market intelligence, ensuring market relevance, scalability, and profitability in competitive markets.

Orchestration & Product Development

Establishes operating models and frameworks that enable agile, cross-functional product development. Drives continuous validation through time-boxed experiments, testing strategies and user behaviour to reduce investment risk and accelerate time to market.

Data & Artificial Intelligence

Architects secure, scalable data foundations that transform complex data into actionable insights and enable reliable AI implementation. Drives AI automation at operational and product levels, delivering significant efficiency gains, cost reduction, and enhanced customer experiences.

Experience & Product Design

Designs captivating, loyalty-building experiences through journey optimisation and behavioural insights, blending human-centric design with AI and technology to deliver immersive, scalable experiences across every touchpoint.

Technology & Infrastructure

Architects and deploys resilient, secure technologies and infrastructure that scale. Supporting operations, product innovation, and digital performance with a future-ready digital foundation.

Heritage

What began as an uncommon fusion of art, design, and technology sparked a lifelong curiosity for innovation.

A curiosity that has shaped a career spanning brand strategy, experience design, digital marketing, product development, and business strategy.

I obsess over every detail, every data point, every interaction to create cohesive products. Products that address real problems, achieve product-market fit, and drive profitable growth for startups and global enterprises.