Global Product Leader with 25 Years' experience creating transformational value for visionary leaders and ambitious organisations.
Global Product Leader creating transformational value for visionary leaders and ambitious organisations.
Cybersecurity & IoT SaaS Services
Led Vodafone Businesses' B2B SaaS Cybersecurity and IoT portfolio, driving €600M in annual revenue contributing to €1B in annual revenue, across Europe.
Transforming Clinical Research
Directed the product, data, and technology portfolio for a startup Clinical Research Organisation (CRO), achieving a 673% increase in operational efficiency and unlocking $150M in patience-centric value for Clinical Trials.
Led product excellence at scale within the SAFe framework, championing user experience and design innovation for a financial services platform managing £80bn in assets.
Led the enablement of a transformative
self-serve dealership marketing platform for BMW Group, enabling on-brand, localised campaigns, on-demand personalised marketing assets.
Operates at the intersection of strategy, customer experience, and technology, architecting resilient portfolios that captivate users, drive revenue growth, and optimise organisational performance.
Drove mobile product innovation, execution, and adoption for Jumeirah, generating £3 million in business.
Led a $10.5 million Digital Transformation Consulting Programme for a leading Middle Eastern telecommunications provider, reporting directly to CxOs to formalising strategies addressing current and emerging commercial opportunities.
Led the transformation and launch of Toyota's (Abdul Latif Jameel) Saudi Arabia mobile-first Sitecore website, driving a 650% increase in digital engagement.
Led European production for a £6M Google+ Digital Campaign aimed at increasing platform adoption and engagement, partnering with brands like One Direction, Jessie J, Topshop, and H&M to create exclusive content.
A trusted advisor to CxOs and cross-functional teams, recognised for translating visionary strategies into data-driven experiments that reduce risk, validate demand, and optimise investments.
Reimagined the digital production of over 20,000 online ads seasonally for Xbox Europe, promoting flagship games such as Halo, Gear of War, and Forza with a budget exceeding £10 million.
Led Landmark Group’s most critical digital retail initiatives, driving strategy, experience design, engagement, and technology across all brands.
Quaker PawRidge Digital Experience
Led the digital production for the launch of Quaker PawRidge, a playful twist on the word ‘porridge,’ creating a vibrant, family-friendly online platform that introduced an engaging and imaginative world for the children’s oat cereal brand.
Elevating Samsung's Digital Presence
Delivered high-impact digital and integrated campaigns for Samsung, managing budgets ranging from £5,000 to £1M.
An inspiring leader, orchestrating the full product lifecycle, delivering value to millions of users worldwide in competitive, regulated markets.
Led the delivery of high-value digital campaigns for major brands including Nestlé, NHS, PC World, Royal Air Force, Seat, Vauxhall, and VW. Managed campaign budgets ranging from £50,000 to £1.5M across Microsoft Advertising platforms, leveraging Microsoft’s ecosystem to drive meaningful brand engagement.
Led the creation of an immersive digital platform for Red Bull Racing, transforming their online presence to engage fans and solidify their position in Formula 1.
Led strategic planning and project management for Vodafone’s new Ecommerce website redesign, establishing a foundation for enhanced user experience and optimisations conversions.
Enhancing Kia's Digital Presence
Led the production and delivery of key digital initiatives for Kia Motors, transforming kia.co.uk and associated digital channels to enhance user experience, drive engagement, and align with evolving customer expectations.