Led Landmark Group’s most critical digital retail initiatives, driving strategy, experience design, engagement, and technology across all brands.
By 2011, Landmark Group faced a critical need to overhaul and centralise its digital capabilities across its brands, building a foundation for Ecommerce in a region where digital retail was still emerging.
With limited regional infrastructure and consumer familiarity with online shopping, Landmark aimed to establish an advanced Ecommerce ecosystem that could drive digital transformation across the Group and capture new market potential.
Key challenges included:
As the third hire into Landmark Group’s newly formed digital team, Adeeb Khan relocated to Dubai to shape and execute a centralised digital strategy, transforming the Group’s retail and Ecommerce channels.
Tasked with building a scalable and future-ready foundation, he spearheaded initiatives that prioritised mobile-first principles, unified digital experiences across all brands, and streamlined operations.
A customer-centric, mobile-first strategy was developed from the ground up, anchored in a scalable design system and reusable components. Under the hood, the technology stack was architected to support both Ecommerce and non-Ecommerce websites seamlessly, leveraging SAP Hybris, Oracle Warehouse Management, and Oracle Retail Merchandising to enable and maintain over 15 digital channels.
During the engagement, Adeeb Khan was appointed as the design and experience lead, working alongside the department head to oversee and approve all user experience initiatives, ensuring alignment with the overarching digital vision.
Strategic, leadership and technical competencies applied to this engagement.
Platforms, systems, and technologies involved.
This engagement established a scalable and centralised digital competency for Landmark Group, setting new benchmarks in a region where digital, mobile, and Ecommerce were still in their infancy. The Digital Team’s collective efforts significantly enhanced capabilities across all channels, improving digital engagement, strengthening customer loyalty, and positioning the Group for sustained growth in an increasingly digital world.
Receiving the first Ecommerce order symbolised a pivotal milestone, showcasing Landmark Group’s readiness to compete and thrive in digital retail.
