Drove product innovation, execution, and adoption across Jumeirah’s digital channels, notably launching a responsive, user-centric mobile Ecommerce experience that achieved a 425% increase in mobile bookings.
By 2015, mobile-first interactions had fundamentally reshaped customer expectations, especially in the luxury hospitality sector. For brands like Jumeirah, where affluent, on-the-go travellers expected seamless, premium digital experiences, the need for a responsive, fully functional mobile Ecommerce solution was paramount. Jumeirah’s existing mobile platform was limited, lacking responsive design, transactional functionality, and integration with its loyalty programme.
Key challenges included:
Digitas appointed Adeeb Khan as Product Manager to architect a transformative mobile experience, leading the product strategy, client relationship, and delivery of an integrated, responsive Ecommerce experience.
The strategy unified Jumeirah’s digital ecosystem, enhanced customer conversion, and aligned seamlessly with the brand’s standards of luxury and sophistication.
A comprehensive strategy was executed, prioritising mobile commerce, seamless loyalty programme integration, advanced data analytics, and a unified omnichannel experience to elevate customer engagement and drive digital growth.
Strategic, leadership and technical competencies applied to this engagement.
Platforms, systems, and technologies involved.
This engagement modernised Jumeirah’s mobile Ecommerce experience within the broader digital channel strategy, significantly enhancing the user experience across all touchpoints.
It laid the foundations for further digitisation opportunities, including mobile check-ins, digital room keys, and personalised guest services, positioning Jumeirah as a leader in luxury hospitality.
