Led European production for a £6M Google+ Digital Campaign, driving platform adoption and engagement through exclusive partnerships with One Direction, Jessie J, Topshop, and H&M.
In 2013, Google+ entered a highly competitive social media market dominated by established platforms like Facebook, Twitter, and Instagram. As a new entrant, Google+ needed to differentiate itself while also navigating unique regional challenges across Europe to drive user adoption and engagement.
Key challenges included:
Appointed by AKQA, Google’s lead digital agency, Adeeb Khan, as Production Manager, orchestrated multiple high-impact, multi-channel digital ad campaigns aimed at driving engagement and adoption for Google+.
A comprehensive strategy was executed, prioritising mobile commerce, seamless loyalty programme integration, advanced data analytics, and a unified omnichannel experience to elevate customer engagement and drive digital growth.
Strategic, leadership and technical competencies applied to this engagement.
Responsible platforms, systems, products, and technologies.
This engagement positioned Google+ as a credible contender in the social media landscape, achieving notable adoption and engagement through exclusive content partnerships and localised campaigns.
Leveraging streamlined production methodologies provided Google with the flexibility to experiment with varied executions, resulting in high-quality, engaging digital experiences that resonated with diverse European audiences.
