PepsiCo
Quaker PawRidge Digital Experience
Executive Summary
Led the digital production for the launch of Quaker PawRidge (a playful twist on the word ‘porridge’), a children’s oat cereal brand. Delivered a vibrant, family-friendly online platform that introduced an engaging and imaginative world where kids interact with the delightful characters from the PawRidge universe.
The Challenge
Quaker introduced PawRidge as part of its strategy to capture the family cereal market by appealing directly to children while reinforcing its reputation for quality and nutrition among parents.
The goal to launch an engaging digital experience that resonated with both audiences and highlighted the product’s unique attributes.
Digital Experience
Quaker needed to create a digital presence for PawRidge from scratch, blending playful, child-friendly design with informative, parent-focused content.
Parent & Child Audience
The website had to balance fun, interactive elements for children with practical and nutritional messaging to appeal to parents.
Multi-Territorial Delivery
The project required seamless localisation and cultural adaptation to deliver consistent messaging across three territories while catering to diverse audiences.
Engagement
As Production Manager at Kids Industries, I oversaw the entire production lifecycle, delivering a digital experience that brought the PawRidge brand to life.
Responsibilities & Impact
The project successfully introduced Quaker PawRidge to the digital market, creating a distinctive online presence that resonated with families and established the product as a trusted, nutritious, and fun choice for children.
Interactive World
Delivered an engaging interactive world, featuring characters, games, and storytelling elements, creating a compelling impression for the PawRidge brand.
Parental Engagement
Designed content tailored for parents, including nutritional information and recipes, building trust and advocacy for the brand.
Technical Experience
Engineered a robust backend architecture using Adobe ColdFusion and implemented a dynamic Flash-based frontend with advanced animations, delivering a seamless, visually engaging, and responsive user experience.
Streamlined Collaboration
Introduced Box.com to enhance workflow efficiency, significantly improving project collaboration.
On-Budget Delivery
Successfully managed the £250,000 budget, ensuring high-quality outputs while meeting all financial targets.
Enablers
Expertise
- Customer-Centric Innovation
- Customer Journey Mapping
- Interaction Design (IxD)
- Prototyping & Wireframing
- User Research
- Data & Artificial Intelligence
- Data Analytics & Insights
- Marketing & Communications
- Digital Marketing (SEO, Social Media, Email, PPC)
- Operating Models & Value Orchestration
- Resource & Capacity Planning
- Risk Management
- Product Development & Delivery
- Cross-Functional Team Leadership
- Feature Prioritisation
- Product & Agile Team Development
- Sprint Planning & Delivery
- User Stories & Acceptance Criteria
- Quality Assurance
- Quality Assurance (QA)
- Technology & Infrastructure
- Cloud Strategy & Management
- Technical Architecture & System Design
Technologies
- Backend & Cloud Infrastructure
- Adobe ColdFusion
- Data & Analytics
- Google Analytics
- Design & User Experience
- Adobe Illustrator
- Strategy & Business Planning
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
Results & Outcome
The launch of Quaker PawRidge’s digital platform demonstrated Quaker’s commitment to innovation and family engagement. By delivering a playful, interactive experience for children and informative content for parents, the project established a strong digital identity for PawRidge and set a benchmark for future product
