Kia

Enhancing Kia's Digital Presence

Senior Digital Project Manager

Led the production and delivery of key digital initiatives for Kia Motors, transforming kia.co.uk and associated digital channels to enhance user experience, drive engagement, and align with evolving customer expectations.

Automotive

Challenge

By 2007, Kia Motors sought to strengthen its online presence in the UK automotive market by modernising its website and digital channels. With growing competition in the industry, Kia needed a platform that not only showcased its vehicles effectively but also delivered a user-centric, engaging experience to drive conversions and support brand growth.

Key challenges included:

Optimising User Experience
The existing website needed improvements in navigation, visual design, and functionality to meet the expectations of tech-savvy users.
Aligning with Brand Standards
Kia required its digital channels to reflect a consistent and compelling brand identity while maintaining flexibility for regional content needs.
Resource Coordination for Timely Delivery
Delivering these enhancements required seamless collaboration across multiple disciplines and adherence to tight timelines.

Response

As Senior Digital Project Manager at Great State (formerly known as e3), Adeeb Khan directed the planning and execution of Kia’s digital transformation initiatives, ensuring alignment with business objectives and brand standards.

Transformation & Value Creation

Through meticulous planning and execution, the project successfully modernised Kia’s digital channels, positioning the brand as a leader in user-centric automotive experiences.

Enhanced User Experience
Delivered a refreshed, user-centric design for kia.co.uk, resulting in improved navigation, visual appeal, and functionality that aligned with evolving customer needs.
Cross-Channel Alignment
Optimised associated digital channels to create a cohesive and engaging experience across Kia’s online ecosystem.
Brand Consistency
Ensured seamless alignment with Kia’s global brand identity while incorporating flexibility for regional adaptations, enhancing the brand’s digital presence.
Streamlined Project Delivery
Achieved timely delivery of all project milestones by coordinating cross-functional teams and ensuring adherence to established timelines.
Efficient Resource Allocation
Enabled cost-effective execution through detailed financial planning and resource management, ensuring the project was completed within scope and budget.

Conclusion

This engagement empowered Kia Motors to elevate its online presence, delivering a modern, user-friendly website that enhanced customer engagement and brand perception. By combining strategic planning, user-centric design, and efficient execution, the project set a strong foundation for Kia’s continued growth in the competitive UK automotive market.

Skills & Expertise

Strategic, leadership and technical competencies applied to this engagement.

  • Data & Insights
    • Data Analytics & Insights
  • Experience Design
    • A/B Testing
    • Interaction Design (IxD)
    • Journey Mapping
    • Persona Development
    • Prototyping & Wireframing
    • Usability Testing
    • User Research
  • Operations & Process Optimisation
    • Operational Performance & Reporting
    • Process Optimisation & Efficiency
    • Profit & Loss (P&L)
    • Project Management
    • Resource & Capacity Planning
    • Risk Management
  • Sales & Marketing
    • Digital Marketing (SEO, Social Media, Email, PPC)
  • Strategy & Product Management
    • Product Strategy
Platforms & Systems

Platforms, systems, and technologies involved.

  • Google DoubleClick
  • Websites & Content Management Systems