Led the creation of an immersive digital platform for Red Bull Racing, transforming their online presence to engage fans and solidify their position in Formula 1.
In 2007, Red Bull Racing was still establishing itself as a competitive force in Formula 1. As a relatively new team founded in 2005, Red Bull Racing aimed to differentiate itself with a bold, innovative approach both on and off the track. The challenge was to create a digital platform that not only mirrored their dynamic brand ethos but also captivated F1 enthusiasts by delivering a highly engaging, immersive experience.
Key Challenges Included:
As Senior Digital Project Manager, Adeeb Khan led the end-to-end delivery of the Red Bull Racing website, collaborating closely with Dentsu’s creative and technical teams to execute a vision that matched the brand’s innovative spirit.
The project established Red Bull Racing as a leader in digital innovation within Formula 1, setting a benchmark for immersive fan engagement.
Strategic, leadership and technical competencies applied to this engagement.
Platforms, systems, and technologies involved.
The launch of the Red Bull Racing website marked a pivotal moment in the team’s digital evolution, showcasing their commitment to innovation and fan engagement. By delivering an immersive and interactive platform, this project strengthened Red Bull Racing’s presence in Formula 1 and set a new standard for how F1 teams connect with their audiences online.
