Led Vodafone Businesses’ B2B SaaS Cybersecurity and IoT portfolio, driving €600M in annual revenue contributing to €1B in annual revenue, across Europe.
The global telecommunications industry faces mounting pressure from the commoditisation of traditional connectivity services, driving providers to diversify with high-value digital solutions. In response, Vodafone launched its B2B SaaS Marketplace to serve SOHO and SME business customers with a comprehensive suite of technology enablement services. Initially focused on Productivity and Collaboration SaaS solutions like Microsoft 365 and Google Workspace, Vodafone’s strategic vision for the platform evolved to address more sophisticated business needs and challenges.
Key challenges included:
To expand the SaaS Marketplace’s value proposition and solidify its competitive positioning, Vodafone engaged a seasoned expert to mature and orchestrate its Cybersecurity and IoT portfolio across Europe.
This role involved close collaboration with subject matter experts, strategic partners including Accenture, TrendMicro, and Lookout and regional teams to craft and implement tailored go-to-market strategies, ensuring alignment with global objectives while addressing local market nuances.
To meet these challenges, an end-to-end product and portfolio management strategy was designed and implemented, focusing on data-driven decision-making, customer-centric innovation, and scalable technical enablement.
Strategic, leadership and technical competencies applied to this engagement.
Platforms, systems, and technologies involved.
This engagement advanced Vodafone’s capabilities in delivering B2B SaaS Marketplace offerings tailored to SOHO and SME business customers. Through strategic due diligence, evaluation of new and existing services, and leveraging data-driven insights, Adeeb Khan led critical GO/NO-GO decisions to introduce or further develop Cybersecurity and IoT services.
By collaborating with industry leaders, Vodafone successfully delivered new and evolving solutions to meet customer needs, reinforcing its position as a trusted technology partner across Europe.
