Delivered high-impact digital and integrated campaigns for Samsung, managing budgets ranging from £5,000 to £1M.
In 2010, Samsung faced intense competition in the consumer electronics market, particularly in the rapidly evolving mobile and tablet sectors. Apple’s recent dominance with the iPhone and the introduction of the iPad earlier in the year had reshaped consumer expectations for technology, design, and ecosystem integration.
Samsung needed to strengthen its position as a market leader by elevating its digital channels, introducing innovative products, and delivering cohesive, high-impact marketing campaigns to resonate with European audiences.
Key challenges included:
As Production Manager at Cheil, Samsung’s in-house marketing agency, Adeeb Khan was entrusted with leading the execution of Samsung’s key digital initiatives. Leveraging his expertise in complex digital production, Adeeb spearheaded the successful launch of the Samsung Galaxy Tab while enhancing the operational and strategic capabilities of Samsung’s digital ecosystem.
Through a collaborative approach and robust production processes, Samsung successfully launched the Galaxy Tab and strengthened its digital presence, setting the foundation for continued growth in the highly competitive consumer electronics market.
Strategic, leadership and technical competencies applied to this engagement.
Platforms, systems, and technologies involved.
This engagement with Cheil enabled Samsung to effectively compete in the European consumer electronics market, leveraging a successful launch of the Galaxy Tab to enhance its digital presence. By implementing robust production processes, enhancing campaign performance tracking, and aligning with Samsung’s strategic goals, the project delivered measurable results and positioned Samsung for continued growth in the region.
