Led the transformation and launch of Toyota Saudia Arabia (Abdul Latif Jameel) mobile-first website, driving a 650% increase in digital engagement through an optimised, responsive experience tailored for the region.
In 2014, the Middle East saw a growing demand for mobile-first experiences as mobile penetration rates soared. For Toyota Saudi Arabia, this shift represented both a challenge and an opportunity to engage an increasingly mobile-savvy customer base. However, Toyota’s digital presence was limited by a legacy platform that lacked responsiveness, speed, and localisation.
Key challenges included:
Toyota Saudi Arabia (Abdul Latif Jameel) appointed Epam to lead its regional digital transformation, beginning with the development of a responsive and modern website.
Recognised for his extensive experience with leading agencies and deep understanding of the Middle Eastern market, Adeeb Khan was engaged as the onsite Product Manager to drive the project to successful completion.
A multi-faceted strategy was implemented, focusing on stakeholder alignment, mobile-first execution, cultural localisation, and data-driven optimisation.
Strategic, leadership and technical competencies applied to this engagement.
Platforms, systems, and technologies involved.
This engagement established a new digital capability and customer experience across Saudi Arabia as part of a broader digital transformation programme.
By prioritising mobile optimisation, cultural localisation, and data-driven insights, the project delivered significant increases in digital engagement, enhanced customer interactions, and reinforced Toyota’s brand presence across the Middle East.
