From startups to global enterprises

AI is redefining what it takes to create, deliver and grow products that customers value and trust. Organisations that reimagine how they operate and serve customers will set new standards and capture the opportunities AI opens.

I build and lead AI-augmented product organisations, bringing data, customer experience and technology together to navigate this shift.

Available for advisory, interim or full-time engagements globally.

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Adeeb Khan

AI-First Product & Technology Leader

Scaling AI-First Clinical Research

Built the product, data and technology function around an AI-first operating model, supporting clinical research across more than 20 countries with zero technology findings across 13 external audits.

Global clients and brands whose products, platforms or experiences I have helped shape.

Featured Case Studies

Vodafone

Led Cybersecurity and IoT Marketplace strategy across 12 operating companies, taking 15 new services to market on a platform serving more than 150,000 SMEs.

Platform Strategy & Governance

BMW Group

Defined the product vision, roadmap and investment case for a retailer-marketing platform spanning BMW, MINI, BMW Motorrad and Rolls-Royce.

Transforming Retailer Marketing

Jumeirah

Led product strategy and the client relationship for Jumeirah’s mobile-commerce experience, increasing mobile bookings by 425% and guest booking conversion by 20%.

Mobile Commerce Transformation

Xbox

Reimagined European campaign production for Xbox, coordinating more than 20,000 localised digital adverts across flagship titles including Halo, Gears of War and Forza.

Multi-Territory Campaigns

Toyota

Directed Toyota Saudi Arabia’s mobile customer-experience transformation, connecting vehicle discovery, finance and lead capture to deliver 40% growth in qualified leads.

Mobile-First Transformation

Google

Led European digital campaign delivery for Google+, combining platform adoption, brand partnerships and multilingual production across major consumer and retail brands.

Social Engagement

Microsoft

Led digital campaigns for Nestlé, NHS and Royal Air Force across Microsoft Advertising platforms.

Brand Engagement

Red Bull Racing

Led the creation of Red Bull Racing’s Formula 1 digital platform, bringing the team’s racing story to fans through its online experience.

F1 Digital Experience

Schroders

Led product strategy and delivery across three wealth-management products, connecting client experiences, adviser workflows and operational tools on an FCA-regulated platform.

Wealth Management

Expertise

Product Strategy & Commercial Performance

Grounds product strategy and roadmaps in customer discovery, commercial priorities and investment cases that stand up. Governs portfolios against measurable performance and directs resources towards the customer and business problems with the strongest commercial potential.

Product Organisations & Operating Models

Designs product organisations and operating models that carry executive direction into delivery through decision rights and governance spanning teams, clients, partners and vendors. Builds the capability for people and AI agents to work as one delivery network.

Experience-Led Technology, Data & AI

Shapes platforms, data and AI from the customer experience backwards, making build-versus-buy decisions and establishing reusable architecture and design systems. Applies AI where it earns its place, supported by dependable data and assurance controls for regulated environments.

“His product thinking and delivery expertise were instrumental in aligning teams around clear outcomes… Adeeb consistently raises the bar for any team he’s part of.”

Darren Emery

Partner, Agilicist

“He has a rare mix of strategic vision and hands-on execution… What distinguishes Adeeb is his clarity of thought and influence.”

Maria-Cristina Gavrila

Senior Agile Project Manager, Vodafone

“What impressed me most was his systematic approach to quality: establishing governance frameworks, embedding continuous improvement processes, and fostering a culture where quality was everyone’s responsibility, not just QA’s.”

Manda Mikša

Quality Director, Celero

“I 100% trust Adeeb to do what he says he’s going to when he’s going to.”

Gary Pope

Co-founder, Kids Industries

“His style of management and his deep digital knowledge helped me understand the complex requirements of the organisational transformation we were undertaking.”

Douglas D'Cruze

Content Manager, Landmark Group

Heritage

What began as an uncommon fusion of art, design, and technology sparked a lifelong curiosity about innovation.

That curiosity has shaped a career spanning brand strategy, experience design, digital marketing, product development and business strategy.

I obsess over every detail, every data point and every interaction to create cohesive products that address real problems, earn customer adoption and support commercial growth across startups and global enterprises.