From startups to global enterprises

AI is redefining what it takes to create, deliver and grow products that customers value and trust. Organisations that move now will set this new standard and capture the opportunities it opens.

I work shoulder to shoulder with founders, leaders and teams to navigate this shift. Shaping the product strategy, investment decisions and operating models that orchestrate the people, partners and AI agents to reimagine experience-led products and services.

Adeeb Khan

AI-First Product & Technology Leader

Scaling AI-First Clinical Research

Led and built the product, data and technology function for an international clinical-research startup. Established an AI-first operating model where AI agents worked alongside specialists and partners, supporting regulated operations across more than 20 countries with zero technology findings across 13 external audits.

Global clients and brands whose products, platforms or experiences I have helped shape.

Featured Case Studies

Vodafone

Led B2B SaaS Marketplace strategy and governance across 12 operating companies, holding GO/NO-GO authority and taking 15 new Cybersecurity and IoT services to market on a platform serving more than 150,000 SMEs.

Enabling SOHO & SMEs

BMW Group

Defined the product vision, roadmap and investment case for BMW Group’s retailer-marketing platform, serving more than 500 UK BMW, MINI and BMW Motorrad locations alongside the global Rolls-Royce retailer network.

Transforming Dealer Marketing

Jumeirah

Owned Jumeirah’s product roadmap and primary client relationship through Publicis Sapient, launching a responsive mobile-commerce experience across more than 20 properties in 12 countries that increased bookings by 425% and conversion by 20%.

Mobile Commerce

Xbox

Reimagined the digital production of over 20,000 online ads delivered seasonally across Europe, promoting Xbox flagship titles including Halo, Gears of War, and Forza.

Multi-Territory Campaigns

Toyota

Directed the mobile transformation of Toyota Saudi Arabia’s digital customer experience. Delivered 650% digital engagement increase and 40% qualified lead uplift.

Mobile-First Transformation

Google

Led a European digital campaign for Google+ driving platform adoption through , brand partnerships and multilingual production across major consumer and retail brands.

Social Engagement

Microsoft

Led digital campaigns for Nestlé, NHS, and Royal Air Force across Microsoft Advertising platforms.

Brand Engagement

Red Bull Racing

Led the creation of Red Bull Racing's immersive Formula 1 digital platform. Delivered 35% fan engagement increase and 40% improvement in time on site.

F1 Digital Experience

Schroders

Led product strategy and orchestration across three core wealth-management products, spanning client experiences, adviser workflows and operational tooling.

Wealth Management

Expertise

Product Strategy & Commercial Performance

Grounds product strategy and roadmaps in customer discovery, commercial priorities and investment cases that stand up. Governs portfolios against measurable performance and directs resources towards the customer and business problems with the strongest commercial potential.

Product Organisations & Operating Models

Designs product organisations and operating models that carry executive direction into delivery through decision rights and governance spanning teams, clients, partners and vendors. Builds the capability for people and AI agents to work as one delivery network.

Experience-Led Technology, Data & AI

Shapes platforms, data and AI from the customer experience backwards, making build-versus-buy decisions and establishing reusable architecture and design systems. Applies AI where it earns its place, supported by dependable data and assurance controls for regulated environments.

“His product thinking and delivery expertise were instrumental in aligning teams around clear outcomes… Adeeb consistently raises the bar for any team he’s part of.”

Darren Emery

Partner, Agilicist

“He has a rare mix of strategic vision and hands-on execution… What distinguishes Adeeb is his clarity of thought and influence.”

Maria-Cristina Gavrila

Senior Agile Project Manager, Vodafone

“What impressed me most was his systematic approach to quality: establishing governance frameworks, embedding continuous improvement processes, and fostering a culture where quality was everyone’s responsibility, not just QA’s.”

Manda Mikša

Quality Director, Celero

“I 100% trust Adeeb to do what he says he’s going to when he’s going to.”

Gary Pope

Co-founder, Kids Industries

His style of management and his deep digital knowledge helped me understand the complex requirements of the organisational transformation we were undertaking.”

Douglas D'Cruze

Content Manager, Landmark Group

Heritage

What began as an uncommon fusion of art, design, and technology sparked a lifelong curiosity about innovation.

That curiosity has shaped a career spanning brand strategy, experience design, digital marketing, product development and business strategy.

I obsess over every detail, every data point and every interaction to create cohesive products that address real problems, earn customer adoption and support commercial growth across startups and global enterprises.