Vodafone SaaS Marketplace

Cybersecurity & IoT SaaS Services

Business professional using a smartphone with Vodafone’s logo overlayed.

Led Vodafone Businesses’ B2B SaaS Cybersecurity and IoT portfolio, driving €600M in annual revenue contributing to €1B in annual revenue, across Europe.

Challenge

The global telecommunications industry faces mounting pressure from the commoditisation of traditional connectivity services, driving providers to diversify with high-value digital solutions. In response, Vodafone launched its B2B SaaS Marketplace to serve SOHO and SME business customers with a comprehensive suite of technology enablement services. Initially focused on Productivity and Collaboration SaaS solutions like Microsoft 365 and Google Workspace, Vodafone’s strategic vision for the platform evolved to address more sophisticated business needs and challenges.

Evolving Client Expectations

Business clients in sectors such as logistics, healthcare, and finance increasingly required solutions that combined secure IoT functionality with robust data protection.

Vodafone needed to ensure its offerings aligned with industry-specific compliance requirements while remaining agile enough to support diverse business models.

Intensifying Cybersecurity Threats

Cybersecurity threats continue to escalate, with global cyberattacks rising by 38% in 2022. Vodafone’s clients, many of whom manage sensitive data across interconnected devices, sought comprehensive security solutions to mitigate these evolving threats.

This demand necessitated a portfolio of services extending beyond basic connectivity to encompass advanced threat detection, endpoint security, and incident response capabilities.

Competitive Pressures & Market Dynamics

The markets for cybersecurity and IoT are projected to grow rapidly, with the cybersecurity sector expected to reach $376 billion by 2029 and IoT anticipated to expand from $478 billion in 2022 to $1.85 trillion by 2029.

With hyperscalers and niche providers entering these markets with specialised offerings, Vodafone recognised the need to differentiate its platform by delivering industry-relevant, high-value solutions that drive digital transformation across all customer segments.

Competencies & Technologies

Skills & Expertise

Strategic, leadership and technical competencies applied to this engagement.

  • Cybersecurity
    • Firewall Management
    • Identity & Access Management (IAM)
    • Incident Response Planning
    • Penetration Testing
    • Phishing
    • Security Audits
    • Security Information & Event Management (SIEM)
    • Smishing
    • Threat Detection & Response
    • Threat Intelligence
  • Data & Insights
    • Business Intelligence (BI)
    • Data Analytics & Insights
  • Experience Design
    • Design Systems
    • Feedback Loops
    • Journey Mapping
    • Service Design
    • Usability Testing
    • User Research
  • Operations & Process Optimisation
    • Agile Methodologies
    • Process Optimisation & Efficiency
    • Risk Management
    • Scaled Agile Framework (SAFe)
    • Service Delivery & Performance Management
  • Strategy & Product Management
    • Digital Transformation
    • Innovation
    • OKRs & KPIs
    • Performance Measurement & Analytics
    • Portfolio Management
    • Portfolio Strategy
    • Product Feature/Enabler Tree
    • Product Lifecycle Management
    • Product Strategy
    • Strategic Partnerships & Alliances
    • Strategic Planning
    • Strategic Roadmap
    • Strategic Themes
    • Vendor Management
  • Technology
    • API Management
    • Cloud Infrastructure & Platforms
    • Data Engineering & Big Data Platforms
    • Help Desk & ITSM
    • Monitoring & Logging
    • Network Infrastructure
    • Technical Architecture & System Design
Platforms & Systems

Platforms, systems, and technologies involved.

  • AppDirect
  • Lookout
  • Mentimeter
  • Microsoft 365
  • Microsoft Excel
  • Microsoft PowerBI
  • Microsoft PowerPoint
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Word
  • Mural
  • ServiceNow
  • TrendMicro

Conclusion

This engagement advanced Vodafone’s capabilities in delivering B2B SaaS Marketplace offerings tailored to SOHO and SME business customers. Through strategic due diligence, evaluation of new and existing services, and leveraging data-driven insights, Adeeb Khan led critical GO/NO-GO decisions to introduce or further develop Cybersecurity and IoT services.

By collaborating with industry leaders, Vodafone successfully delivered new and evolving solutions to meet customer needs, reinforcing its position as a trusted technology partner across Europe.

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