Vodafone Ecommerce

Transforming Ecommerce

Vodafone logo representing its UK Ecommerce transformation.
Vodafone branding event showcasing the transformed Ecommerce capabilities.

Led strategic planning and project management for Vodafone’s new Ecommerce website redesign, establishing a foundation for enhanced user experience and optimisations conversions.

Challenge

Vodafone UK faced increasing pressure to modernise its Ecommerce platform, which was originally developed by Brandpath, a company owned by Peter Jones. While effective in its early years, the platform struggled to scale with Vodafone’s growing transactional volume, dynamic bundling, and personalisation needs. Features which had become essential in attracting and retaining customers.

Scalability Constraints

The existing platform could not efficiently handle the increasing volume of orders, resulting in potential revenue loss and suboptimal user experiences.

Limited Bundles & Dynamic Offers

The platform did not support customisable bundles or dynamic offers, which were critical for driving customer engagement and competitive differentiation.

User Experience

The outdated system contributed to a suboptimal user experience, resulting in higher cart abandonment rates and lower conversion rates.

Competencies & Technologies

Skills & Expertise

Strategic, leadership and technical competencies applied to this engagement.

  • Data & Insights
    • Data Analytics & Insights
  • Experience Design
    • Interaction Design (IxD)
    • Journey Mapping
    • Persona Development
    • Prototyping & Wireframing
    • Usability Testing
    • User Research
  • Operations & Process Optimisation
    • Agile Methodologies
    • Change Management
    • Digital & Collaboration Tools
    • Kanban
    • Operational Performance & Reporting
    • Process Optimisation & Efficiency
    • Profit & Loss (P&L)
    • Project Management
    • Resource & Capacity Planning
    • Risk Management
  • Sales & Marketing
    • Sales Funnel Management
    • Sales Strategy & Planning
  • Strategy & Product Management
    • Product Lifecycle Management
    • Product Strategy
    • Release Planning
    • Risk Management & Mitigation
    • Strategic Partnerships & Alliances
    • Strategic Planning
    • Strategic Roadmap
  • Technology
    • Technical Architecture & System Design
Platforms & Systems

Platforms, systems, and technologies involved.

  • Adobe Photoshop
  • Axure
  • CSS
  • HTML
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Word
  • Skype
  • Websites & Content Management Systems

Conclusion

This engagement marked a critical step in Vodafone UK’s digital evolution, equipping the organisation with a scalable and customer-focused Ecommerce platform. By integrating regional best practices and delivering immediate optimisations, the project provided a robust foundation for long-term growth and competitiveness in the telecommunications market

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