Samsung

Elevating Samsung's Digital Presence

Official Samsung logo in bold lettering, symbolising innovation and global technology excellence.
A man holding a Samsung Galaxy Tab in an urban setting, smiling while staying connected with modern technology.

Delivered high-impact digital and integrated campaigns for Samsung, managing budgets ranging from £5,000 to £1M.

Challenge

Samsung faced intense competition in the consumer electronics market, particularly in the rapidly evolving mobile and tablet sectors. Apple’s recent dominance with the iPhone and the introduction of the iPad earlier in the year had reshaped consumer expectations for technology, design, and ecosystem integration.

Samsung needed to strengthen its position as a market leader by elevating its digital channels, introducing innovative products, and delivering cohesive, high-impact marketing campaigns to resonate with European audiences.

Competition

The Galaxy Tab launch was critical to establishing Samsung as a credible competitor to Apple in the tablet market, requiring a bold, multi-channel marketing approach to capture attention and drive adoption.

Synchronise Products on Samsung.com

With a rapidly growing portfolio of products, including phones, laptops, monitors, and printers, Samsung.com needed accurate and timely updates for new product launches and retirements, aligning with regional marketing campaigns and messaging.

Digital Campaigns Impact

In an increasingly digital-first market, Samsung needed a seamless integration of web, mobile, social media, email, and online advertising to deliver cohesive campaigns that maximised engagement and brand visibility.

Competencies & Technologies

Skills & Expertise

Strategic, leadership and technical competencies applied to this engagement.

  • Data & Insights
    • Business Intelligence (BI)
    • Data Analytics & Insights
    • Data Modelling
  • Experience Design
    • Interaction Design (IxD)
    • Journey Mapping
    • Persona Development
    • Prototyping & Wireframing
    • Usability Testing
    • User Research
  • Operations & Process Optimisation
    • Digital & Collaboration Tools
    • Kanban
    • Project Management
    • Resource & Capacity Planning
    • Risk Management
  • Sales & Marketing
    • Digital Marketing (SEO, Social Media, Email, PPC)
  • Technology
    • Front-End Frameworks
    • Technical Architecture & System Design
Platforms & Systems

Platforms, systems, and technologies involved.

  • Adobe Analytics
  • Adobe Flash
  • Atlassian Confluence
  • Atlassian Jira
  • Google Marketing Platform
  • Websites & Content Management Systems

Conclusion

This engagement with Cheil enabled Samsung to effectively compete in the European consumer electronics market, leveraging a successful launch of the Galaxy Tab to enhance its digital presence. By implementing robust production processes, enhancing campaign performance tracking, and aligning with Samsung’s strategic goals, the project delivered measurable results and positioned Samsung for continued growth in the region.

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