Microsoft

Unlocking Audience Engagement

Official Microsoft logo featuring a four-colour square design with the word “Microsoft” in a sleek font.
Professional analysing campaign data on a Microsoft laptop.

Led the delivery of high-value digital campaigns for major brands including Nestlé, NHS, PC World, Royal Air Force, Seat, Vauxhall, and VW. Managed campaign budgets ranging from £50,000 to £1.5M across Microsoft Advertising platforms, leveraging Microsoft’s ecosystem to drive meaningful brand engagement

Challenge

Microsoft Advertising aimed to position its owned platforms MSN, Windows Live, and Xbox Live as viable channels for brands to engage with audiences. At that time, MSN attracted approximately 465 million unique users monthly, Windows Live had around 330 million active users, and Xbox Live boasted over 7 million subscribers, with projections to reach 10 million by June 2008.

Utilising Microsoft Channels

Transforming content platforms into high-performing advertising spaces that deliver measurable value to brands while maintaining a seamless user experience.

Insights and ROI

Offering brands advanced analytics and insights into campaign performance to ensure tangible returns on investment.

Streamline Campaign Delivery

Developing a scalable and efficient delivery framework to manage localisation, stakeholder alignment, and high-volume execution across multiple territories.

Competencies & Technologies

Skills & Expertise

Strategic, leadership and technical competencies applied to this engagement.

  • Data & Insights
    • Data Analytics & Insights
  • Experience Design
    • A/B Testing
    • Interaction Design (IxD)
    • Journey Mapping
    • Persona Development
    • Prototyping & Wireframing
    • User Research
  • Operations & Process Optimisation
    • Digital & Collaboration Tools
    • Process Optimisation & Efficiency
    • Profit & Loss (P&L)
    • Project Management
    • Resource & Capacity Planning
    • Risk Management
  • Sales & Marketing
    • Content Marketing
    • Digital Marketing (SEO, Social Media, Email, PPC)
    • Marketing Strategy
  • Technology
    • Cloud Infrastructure & Platforms
    • Technical Architecture & System Design
Platforms & Systems

Platforms, systems, and technologies involved.

  • Adobe Flash
  • Adobe Photoshop
  • Microsoft Advertising
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft SharePoint
  • Microsoft Word
  • Skype
  • Websites & Content Management Systems

Conclusion

This engagement showcased the value of Microsoft Advertising’s platforms as a premium channel for brands to connect with audiences across diverse digital touchpoints. By streamlining campaign delivery, fostering cross-functional collaboration, and aligning advertising capabilities with brand needs, this long-term initiative established Microsoft as a powerful player in the digital advertising landscape and delivered measurable impact for its clients.

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