Led the delivery of high-value digital campaigns for major brands including Nestlé, NHS, PC World, Royal Air Force, Seat, Vauxhall, and VW. Managed campaign budgets ranging from £50,000 to £1.5M across Microsoft Advertising platforms, leveraging Microsoft’s ecosystem to drive meaningful brand engagement
In 2008, Microsoft Advertising aimed to position its owned platforms MSN, Windows Live, and Xbox Live as viable channels for brands to engage with audiences. At that time, MSN attracted approximately 465 million unique users monthly, Windows Live had around 330 million active users, and Xbox Live boasted over 7 million subscribers, with projections to reach 10 million by June 2008.
The challenge to effectively leverage these platforms to create meaningful advertising opportunities for brands, focusing on:
Transforming content platforms into high-performing advertising spaces that deliver measurable value to brands while maintaining a seamless user experience.
Offering brands advanced analytics and insights into campaign performance to ensure tangible returns on investment.
Developing a scalable and efficient delivery framework to manage localisation, stakeholder alignment, and high-volume execution across multiple territories.
As Programme Manager within the Microsoft Advertising division, Adeeb Khan drove the execution of large-scale, high-impact digital campaigns by aligning cross-functional teams, optimising processes, and collaborating with global stakeholders.
By leveraging Microsoft’s unique digital ecosystem, brands were able to reach targeted audiences with meaningful, measurable campaigns that drove engagement and ROI.
Delivered high-value campaigns for major brands, including Nestlé, NHS, Seat, Vauxhall, and VW, showcasing the power of Microsoft Advertising platforms and driving measurable engagement.
Collaborated with Microsoft Advertising Product Teams to align existing/future capabilities to maximise opportunities for brands.
Developed and executed scalable processes for multi-territory campaign launches, optimising timelines and ensuring consistent quality.
Rolled out an enhanced Resource Scheduling System, improving resource allocation and enabling teams to track progress more effectively, reducing project bottlenecks.
Directed a 22-member team across disciplines to deliver seamless, high-quality campaigns, fostering collaboration and ensuring adherence to timelines.
Orchestrated global vendor teams, including Tata Consultancy Services (TCS) across Budapest, India and Shanghai to deliver technical requirements on time and within scope, maintaining alignment with Microsoft’s standards.
Strategic, leadership and technical competencies applied to this engagement.
Platforms, systems, and technologies involved.
This engagement showcased the value of Microsoft Advertising’s platforms as a premium channel for brands to connect with audiences across diverse digital touchpoints. By streamlining campaign delivery, fostering cross-functional collaboration, and aligning advertising capabilities with brand needs, this long-term initiative established Microsoft as a powerful player in the digital advertising landscape and delivered measurable impact for its clients.
