Drove product innovation, execution, and adoption across Jumeirah’s digital channels, notably launching a responsive, user-centric mobile Ecommerce experience that achieved a 425% increase in mobile bookings.
By 2015, mobile-first interactions had fundamentally reshaped customer expectations, especially in the luxury hospitality sector. For brands like Jumeirah, where affluent, on-the-go travellers expected seamless, premium digital experiences, the need for a responsive, fully functional mobile Ecommerce solution was paramount. Jumeirah’s existing mobile platform was limited, lacking responsive design, transactional functionality, and integration with its loyalty programme.
Key challenges included:
The current mobile platform offered only basic information and lacked responsive design to support a range of devices and screen sizes.
The platform was not designed for direct mobile bookings, limiting transactional capabilities and preventing end-to-end mobile bookings.
Without integration with Jumeirah’s loyalty programme Sirius, the platform could not offer personalised experiences, exclusive offers, or reward recognition.
Digitas appointed Adeeb Khan as Product Manager to architect a transformative mobile experience, leading the product strategy, client relationship, and delivery of an integrated, responsive Ecommerce experience.
The strategy unified Jumeirah’s digital ecosystem, enhanced customer conversion, and aligned seamlessly with the brand’s standards of luxury and sophistication.
A comprehensive strategy was executed, prioritising mobile commerce, seamless loyalty programme integration, advanced data analytics, and a unified omnichannel experience to elevate customer engagement and drive digital growth.
Served as the primary relationship manager for Jumeirah, ensuring close alignment with client objectives and fostering long-term trust. Delivered tailored digital solutions that elevated Jumeirah’s digital presence but also strengthened Digitas’s position as a strategic partner.
Led enhancements to Jumeirah’s multilingual online booking journey, streamlining booking processes and optimising conversion paths, resulting in a 20% improvement in conversion rates.
Launched a fully responsive, user-centric mobile Ecommerce experience, resulting in a 425% increase in mobile bookings, capturing the rapidly growing mobile segment.
Integrated Jumeirah’s loyalty programme Sirius, enabling tailored offers, reward redemption, and exclusive content with customers.
Overhauled Google Analytics for Jumeirah’s digital properties, implementing custom dashboards and conversion funnels that improved data visibility by 35%.
Executed integrated SEO and social media campaigns for Jumeirah, leveraging unique content and immersive experiences to increase organic traffic by 30% and social engagement by 40%.
Leveraged a robust tech stack, including EpiServer (Optimizely), Oracle Property Management, and front-end technologies such as HTML, CSS, and Angular, to deliver scalable and responsive digital experiences.
Implemented Agile methodologies within the product development process, structuring work into themes, epics, features, and user stories. This approach reduced development cycle time by 48% and enhanced team productivity by 25%.
Partnered with Digitas’s local and global teams in strategy, experience design, SEO, social media, data, and technical delivery, creating enhanced user experiences that elevated customer satisfaction.
Strategic, leadership and technical competencies applied to this engagement.
Platforms, systems, and technologies involved.
This engagement modernised Jumeirah’s mobile Ecommerce experience within the broader digital channel strategy, significantly enhancing the user experience across all touchpoints.
It laid the foundations for further digitisation opportunities, including mobile check-ins, digital room keys, and personalised guest services, positioning Jumeirah as a leader in luxury hospitality.
