Google+

Driving Engagement for Google+

Google logo featured in a case study showcasing Google+ adoption through £6M digital campaigns and exclusive partnerships, led by Adeeb Khan.
Google’s London HQ in Kings Cross, symbolising its regional leadership in digital innovation and the success of the Google+ campaign.

Led European production for a £6M Google+ Digital Campaign, driving platform adoption and engagement through exclusive partnerships with One Direction, Jessie J, Topshop, and H&M.

Challenge

Google+ entered a highly competitive social media market dominated by established platforms like Facebook, Twitter, and Instagram. As a new entrant, Google+ needed to differentiate itself while also navigating unique regional challenges across Europe to drive user adoption and engagement.

Saturated Market

With social media usage dominated by well-established platforms, Google+ faced significant barriers to entry. Convincing users to adopt a new platform required high-impact content and engagement strategies that could set Google+ apart.

Overcoming Brand Awareness

In several European regions, Google+ lacked brand recognition compared to more mature social media platforms. Building awareness and trust within these markets was essential to attract and retain users.

Regional Relevance & Cultural Fit

The diversity of European markets required a tailored approach that appealed to regional preferences. Localisation of content, language, and engagement strategies was essential to create a relevant user experience across Europe.

Competencies & Technologies

Skills & Expertise

Strategic, leadership and technical competencies applied to this engagement.

  • Compliance & Quality Management
    • Quality Assurance (QA)
  • Data & Insights
    • Data Analytics & Insights
  • Experience Design
    • A/B Testing
    • Feedback Loops
    • Interaction Design (IxD)
    • Prototyping & Wireframing
    • User Research
  • Operations & Process Optimisation
    • Agile Methodologies
    • Project Management
  • Sales & Marketing
    • Account Management
    • Content Marketing
    • Digital Marketing (SEO, Social Media, Email, PPC)
  • Strategy & Product Management
    • Go-To-Market Strategy
    • Performance Measurement & Analytics
    • Vendor Management
  • Technology
    • Front-End Frameworks
Platforms & Systems

Responsible platforms, systems, products, and technologies.

  • Adobe Flash
  • Atlassian Confluence
  • Atlassian Jira
  • Google Marketing Platform
  • Google Sheets

Conclusion

This engagement positioned Google+ as a credible contender in the social media landscape, achieving notable adoption and engagement through exclusive content partnerships and localised campaigns.

Leveraging streamlined production methodologies provided Google with the flexibility to experiment with varied executions, resulting in high-quality, engaging digital experiences that resonated with diverse European audiences.

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