Transforming Digital Retail Experience

Collaborated with Landmark’s brand CEOs to unify digital strategies, securing buy-in for a cohesive vision and driving cross-brand alignment. This alignment accelerated decision-making, enabling smoother execution and centralising the Group’s digital competencies.

Grew the digital team from 3 to 60 within 18 months, strategically hiring across key functions including design, content, technology, customer support, and product management. This rapid expansion enabled Landmark to execute its ambitious Middle Eastern digital strategy.

Appointed experience lead to established a scalable, multilingual design system with internal teams and agencies like Huge, reducing design fragmentation by 40% and enhancing brand identity across channels. This initiative standardised design practices across all brands, supporting consistent user experiences.

Strengthened brand sentiment by 30% through interactive content, personalised responses, and integration with the Shukran loyalty programme. This drove long-term loyalty across Landmark Group brands, creating cohesive, personalised customer engagement.

Developed a data-centric omnichannel strategy by integrating insights from in-store promotions, loyalty programmes, and mobile app usage. This resulted in a 40% increase in digital channel traffic, improving customer retention and lifetime value.

Led architectural decisions and coordinated in-house and external teams across frontend, backend, testing, and infrastructure, establishing a scalable tech stack to support rapid growth and seamless digital experiences.

Architected a centralised data model integrating SAP Hybris, Oracle Warehouse Management, Oracle Retail Merchandising, and multiple brand channels. This enabled scalable Ecommerce operations, increasing daily orders from 50 to over 35,000 and providing real-time inventory and sales insights for faster, data-backed decision-making.

Led data-driven strategies to enhance the sales funnel, employing A/B testing and tailored customer journeys. This optimisation increased conversion rates by 28% and reduced abandonment rates, boosting engagement and customer satisfaction.

Defined and implemented key performance indicators (KPIs), including conversion rate, Average Order Value (AOV), Customer Lifetime Value (CLV), and Return on Ad Spend (ROAS). Leveraged SEO and analytics insights to achieve a 15% increase in repeat transactions and an 18% uplift in AOV.

Deployed a fully responsive design framework for mobile, tablet, and desktop, optimising the user journey and achieving a 35% increase in mobile engagement and a 22% improvement in session duration.

Supported multi-channel marketing initiatives using insights from Google Analytics and SEO. Refined social media, email, and search strategies leading to a 30% increase in daily traffic, maximising customer acquisition and engagement through enhanced content and search visibility.

Increased organic traffic by 45% YoY through targeted keyword strategies and technical SEO improvements. Enhanced session duration by 30% and reduced bounce rate by 20%, significantly improving user engagement.

Achieved top 10 rankings for 30 competitive keywords within six months, positioning Landmark as an authority in Ecommerce, fashion, and lifestyle. This drove targeted visibility and customer acquisition across the Group’s digital properties.