Kia
Enhancing Kia's Digital Presence
Executive Summary
Led the production and delivery of key digital initiatives for Kia Motors, transforming kia.co.uk and associated digital channels to enhance user experience, drive engagement, and align with evolving customer expectations.
The Challenge
Kia Motors sought to strengthen its online presence in the UK automotive market by modernising its website and digital channels. With growing competition in the industry, Kia needed a platform that not only showcased its vehicles effectively but also delivered a user-centric, engaging experience to drive conversions and support brand growth.
Optimise User Experience
The existing kia.co.uk website needed improvements in navigation, visual design, and functionality to meet the expectations of tech-savvy users.
Brand Standards
Kia required its digital channels to reflect a consistent and compelling brand identity while maintaining flexibility for regional content needs.
Project Coordination
Delivering these enhancements required seamless collaboration across multiple disciplines and adherence to tight timelines.
Engagement
As Senior Digital Project Manager at Great State (formerly known as e3), I directed the planning and execution of Kia’s digital transformation initiatives, ensuring alignment with business objectives and brand standards.
Responsibilities & Impact
Through meticulous planning and execution, the project successfully modernised Kia’s digital channels, positioning the brand as a leader in user-centric automotive experiences.
Enhanced User Experience
Delivered a refreshed, user-centric design for kia.co.uk, resulting in improved navigation, visual appeal, and functionality that aligned with evolving customer needs.
Cross-Channel Alignment
Optimised associated digital channels to create a cohesive and engaging experience across Kia’s online ecosystem.
Brand Consistency
Ensured seamless alignment with Kia’s global brand identity while incorporating flexibility for regional adaptations, enhancing the brand’s digital presence.
Streamlined Project Delivery
Achieved timely delivery of all project milestones by coordinating cross-functional teams and ensuring adherence to established timelines.
Efficient Resource Allocation
Enabled cost-effective execution through detailed financial planning and resource management, ensuring the project was completed within scope and budget.
Enablers
Expertise
- Customer-Centric Innovation
- A/B Testing
- Customer Journey Mapping
- Feedback Loops
- Interaction Design (IxD)
- Persona Development
- Prototyping & Wireframing
- Usability Testing
- User Research
- Data & Artificial Intelligence
- Data Analytics & Insights
- Marketing & Communications
- Campaign Orchestration
- Digital Marketing (SEO, Social Media, Email, PPC)
- Operating Models & Value Orchestration
- Cross-Functional Collaboration
- Resource & Capacity Planning
- Risk Management
- People & Culture
- Talent Acquisition & Retention
- Team Development & Coaching
- Product Development & Delivery
- Backlog Prioritisation
- Cross-Functional Team Leadership
- Definition of Done (DoD)
- DevOps & CI/CD
- Feature Prioritisation
- User Stories & Acceptance Criteria
- Quality Assurance
- Quality Assurance (QA)
Technologies
- Data & Analytics
- Google Analytics
- Google Marketing Platform
- Design & User Experience
- Adobe Photoshop
- Digital Experience Platforms & CMS
- Adobe Flash
- Front-End Development
- CSS
- HTML
- JavaScript
- Project & Product Management
- Atlassian Confluence
- Atlassian Jira
- Strategy & Business Planning
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
Results & Outcome
This engagement elevated Kia’s online presence, delivering a modern, user-friendly website that enhanced customer engagement and brand perception.
Combining planning, strategy, user-centred design, and development, the project laid the foundations for Kia’s continued growth in the competitive UK automotive market.