Kia

Enhancing Kia's Digital Presence

Kia Motors logo symbolising user experience and digital channel enhancements.
Kia Proceed, highlighting user-focused digital channel enhancements for kia.co.uk.

Led the production and delivery of key digital initiatives for Kia Motors, transforming kia.co.uk and associated digital channels to enhance user experience, drive engagement, and align with evolving customer expectations.

Challenge

Kia Motors sought to strengthen its online presence in the UK automotive market by modernising its website and digital channels. With growing competition in the industry, Kia needed a platform that not only showcased its vehicles effectively but also delivered a user-centric, engaging experience to drive conversions and support brand growth.

Optimise User Experience

The existing kia.co.uk website needed improvements in navigation, visual design, and functionality to meet the expectations of tech-savvy users.

Brand Standards

Kia required its digital channels to reflect a consistent and compelling brand identity while maintaining flexibility for regional content needs.

Project & Resource Coordination

Delivering these enhancements required seamless collaboration across multiple disciplines and adherence to tight timelines.

Competencies & Technologies

Skills & Expertise

Strategic, leadership and technical competencies applied to this engagement.

  • Data & Insights
    • Data Analytics & Insights
  • Experience Design
    • A/B Testing
    • Interaction Design (IxD)
    • Journey Mapping
    • Persona Development
    • Prototyping & Wireframing
    • Usability Testing
    • User Research
  • Operations & Process Optimisation
    • Operational Performance & Reporting
    • Process Optimisation & Efficiency
    • Profit & Loss (P&L)
    • Project Management
    • Resource & Capacity Planning
    • Risk Management
  • Sales & Marketing
    • Digital Marketing (SEO, Social Media, Email, PPC)
  • Strategy & Product Management
    • Product Strategy
Platforms & Systems

Platforms, systems, and technologies involved.

  • Adobe Flash
  • Adobe Photoshop
  • CSS
  • Google Marketing Platform
  • HTML
  • JavaScript
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Word
  • Websites & Content Management Systems

Conclusion

This engagement elevated Kia’s online presence, delivering a modern, user-friendly website that enhanced customer engagement and brand perception.

Combining planning, strategy, user-centred design, and development, the project laid the foundations for Kia’s continued growth in the competitive UK automotive market.

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