Led the production and delivery of key digital initiatives for Kia Motors, transforming kia.co.uk and associated digital channels to enhance user experience, drive engagement, and align with evolving customer expectations.
By 2007, Kia Motors sought to strengthen its online presence in the UK automotive market by modernising its website and digital channels. With growing competition in the industry, Kia needed a platform that not only showcased its vehicles effectively but also delivered a user-centric, engaging experience to drive conversions and support brand growth.
Key challenges included:
The existing website needed improvements in navigation, visual design, and functionality to meet the expectations of tech-savvy users.
Kia required its digital channels to reflect a consistent and compelling brand identity while maintaining flexibility for regional content needs.
Delivering these enhancements required seamless collaboration across multiple disciplines and adherence to tight timelines.
As Senior Digital Project Manager at Great State (formerly known as e3), Adeeb Khan directed the planning and execution of Kia’s digital transformation initiatives, ensuring alignment with business objectives and brand standards.
Through meticulous planning and execution, the project successfully modernised Kia’s digital channels, positioning the brand as a leader in user-centric automotive experiences.
Delivered a refreshed, user-centric design for kia.co.uk, resulting in improved navigation, visual appeal, and functionality that aligned with evolving customer needs.
Optimised associated digital channels to create a cohesive and engaging experience across Kia’s online ecosystem.
Ensured seamless alignment with Kia’s global brand identity while incorporating flexibility for regional adaptations, enhancing the brand’s digital presence.
Achieved timely delivery of all project milestones by coordinating cross-functional teams and ensuring adherence to established timelines.
Enabled cost-effective execution through detailed financial planning and resource management, ensuring the project was completed within scope and budget.
Strategic, leadership and technical competencies applied to this engagement.
Platforms, systems, and technologies involved.
This engagement elevated Kia’s online presence, delivering a modern, user-friendly website that enhanced customer engagement and brand perception.
Combining planning, strategy, user-centred design, and development, the project laid the foundations for Kia’s continued growth in the competitive UK automotive market.
