Microsoft
Unlocking Audience Engagement
Executive Summary
Led the delivery of high-value digital campaigns for major brands including Nestlé, NHS, PC World, Royal Air Force, Seat, Vauxhall, and VW. Managed campaign budgets ranging from £50,000 to £1.5M across Microsoft Advertising platforms, leveraging Microsoft’s ecosystem to drive meaningful brand engagement.
The Challenge
Microsoft Advertising aimed to position its owned platforms MSN, Windows Live, and Xbox Live as viable channels for brands to engage with audiences. At that time, MSN attracted approximately 465 million unique users monthly, Windows Live had around 330 million active users, and Xbox Live boasted over 7 million subscribers, with projections to reach 10 million.
Microsoft Channels
Transforming content platforms into high-performing advertising spaces that deliver measurable value to brands while maintaining a seamless user experience.
Insights and ROI
Offering brands advanced analytics and insights into campaign performance to ensure tangible returns on investment.
Campaign Delivery
Developing a scalable and efficient delivery framework to manage localisation, stakeholder alignment, and high-volume execution across multiple territories.
Engagement
As Programme Manager within Microsoft Advertising, I drove the execution of large-scale, high-impact digital campaigns by aligning cross-functional teams, optimising processes, and collaborating with global stakeholders.
Responsibilities & Impact
By leveraging Microsoft’s unique digital ecosystem, brands were able to reach targeted audiences with meaningful, measurable campaigns that drove engagement and ROI.
Enhanced Brand Engagement
Delivered high-value campaigns for major brands, including Nestlé, NHS, Seat, Vauxhall, and VW, showcasing the power of Microsoft Advertising platforms and driving measurable engagement.
Platform Alignment
Collaborated with Microsoft Advertising Product Teams to align existing/future capabilities to maximise opportunities for brands.
Streamlined Campaign Delivery
Developed and executed scalable processes for multi-territory campaign launches, optimising timelines and ensuring consistent quality.
Resource Efficiency
Rolled out an enhanced Resource Scheduling System, improving resource allocation and enabling teams to track progress more effectively, reducing project bottlenecks.
Cross-Functional Impact
Directed a 22-member team across disciplines to deliver seamless, high-quality campaigns, fostering collaboration and ensuring adherence to timelines.
Vendor Management
Orchestrated global vendor teams, including Tata Consultancy Services (TCS) across Budapest, India and Shanghai to deliver technical requirements on time and within scope, maintaining alignment with Microsoft’s standards.
Enablers
Expertise
- Customer-Centric Innovation
- A/B Testing
- Customer Journey Mapping
- Interaction Design (IxD)
- Prototyping & Wireframing
- User Research
- Data & Artificial Intelligence
- Data Analytics & Insights
- Finance
- Budget Planning & Management
- Cost Optimisation
- Financial Efficiency Analysis
- Marketing & Communications
- Campaign Orchestration
- Content Marketing
- Digital Marketing (SEO, Social Media, Email, PPC)
- Operating Models & Value Orchestration
- Business Process Mapping & Optimisation
- Cross-Functional Collaboration
- Risk Management
- Technology & Infrastructure
- Technical Architecture & System Design
- Vendor Management & Selection
Technologies
- Digital Experience Platforms & CMS
- Adobe Flash
- Digital Marketing & Customer Engagement
- Microsoft Advertising
- Front-End Development
- CSS
- HTML
- JavaScript
- Strategy & Business Planning
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
Results & Outcome
This engagement showcased the value of Microsoft Advertising’s platforms as a premium channel for brands to connect with audiences across diverse digital touchpoints.
By streamlining campaign delivery, fostering cross-functional collaboration, and aligning advertising capabilities with brand needs, this long-term initiative established Microsoft as a powerful player in the digital advertising landscape and delivered measurable impact for its clients.